00902     2200301   4500001001900000005001500019035002500034008004100059040001200100043001200112100001300124245013900137250001800276300004300294020001800337041001500355082001700370084001700387260004500404650002100449700001500470700003000485850001200515852001300527856002200540990001900562990001900581NUTTI020720150001520260918111143  a0010-091900000014943190902|||||||||   |   |||   |||| ||ind||  aNTPDKUP  aa-io-nt0 aRies, Al00aThe fall of advertising and the rise of PR :bSurutnya periklanan dan bangkitnya PR /cAl Ries, Laura Ries ; alih bahasa, Bern Hidayat  aCetakan kedua  axxv, 267 halaman :bilustrasi ;c22 Cm  a979-22-0366-4  aIndonesaia142[22]a302.23  a302.23 RIE t  aJakarta :bGramedia Pustaka Utama,c2004  aKomunikasi media0 aLaura Ries  aBern Hidayatealih bahasa  aNTPDKUP  aLantai 1  aLantai 1, 2 dan 3  a389/BP/R/09/C3  a388/BP/R/09/C2